Job Summary
As part of an energetic, innovative and skilled marketing and communications team, the Social Media Manager is responsible for promoting brand awareness and building positive sentiment about Community Health Systems and its affiliated hospitals and healthcare systems via social media channels. The Social Media Manager will help build relationships and engagement with online stakeholders, including patients, employees and prospective employees, industry peers, people who live in the communities where we operate, business partners and others who follow our company. Duties include developing a social media content calendar and the related posts, executing social response strategies, administration of social media management tools, measuring and reporting various social media metrics, and using UTM and other methods to track social media clicks to websites and landing pages.
*****This position is a hybrid work environment (a combination of in-office at our headquarters in Franklin, TN and work from home).
Essential Functions
Qualifications
This position requires an advanced knowledge of social media channels and associated reporting tools. Strong analytical and reasoning skills, organizational skills, project management skills, written and verbal communication skills and critical thinking skills are essential in this position. The ideal candidate is detail-oriented and highly motivated with the ability to work independently and prioritize multiple activities and tasks simultaneously. Experience using Hootsuite and Google Data Studio is preferred.
Experience: Minimum 5 years of social media experience required; Experience in healthcare preferred.
Physical Demands:
In order to successfully perform this job, with or without a reasonable accommodation, the following are outlined below:
The Employee is required to read, review, prepare and analyze written data and figures, using a PC or similar, and should possess visual acuity.
The Employee may be required to occasionally climb, push, stand, walk, reach, grasp, kneel, stoop, and/or perform repetitive motions.
The Employee is not substantially exposed to adverse environmental conditions and; therefore, job functions are typically performed under conditions such as those found within general office or administrative work.
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